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Inside The Job: Events Manager

Events management is the type of job where people either really want to get involved or feel like they wouldn’t get on with it at all.  It’s an immersive role that can take up a lot of time and a huge amount of effort.  But, it’s completely worth it when an event all comes together.  So what can an events management role entail?

As a candidate, you will need to be able to work at a fast pace, be good with managing multiple streams of work, commercially minded, a great planner, and have an eye for detail.

The job will require you to have your clients’ needs at the forefront of everything you do to help deliver a first-class service to them and their event attendees.  You will need to be good at liaising with people internally so that nothing is forgotten and all teams and departments can get the benefit of the event (if that is required of course).

Having a keen eye for detail helps the planning for each event as this can include forecasting of products that are sold or given away, securing any third parties and ensuring that logistical requirements are all met or exceeded.

Being the manager of an event can mean being very flexible, sometimes staying away and working over weekends and late into the evening.  It also means looking after all the guys on the ground, making sure everyone is happy and knows what they are supposed to be doing.  You will more than likely be expected to remain on-site during any event to oversee the staff and third parties really making sure everything goes smoothly.

But it’s not just all about the set-up.  You will also need to make sure that any equipment is returned and stored correctly.  You could also be required to create an ongoing and post-event report to explain the statistics of the event.  For example, sales, giveaways, attendees, things better than expected and things that didn’t go well or could be improved.  What if you run out of something?  How will it be restocked to make sure you are maximising sales or opportunities.

You will need:

  • to be able to build long-term relationships with clients, suppliers, third parties and more.  This helps to ensure that your company will get repeat business.
  • some experience depending on the level of the role, this could be leading a team, not just experience in this particular role.
  • to want to give first-class service all the time, without fail.
  • a positive attitude, especially when talking to clients.
  • a good grasp of commercials including profit and loss to ensure an event makes money

It’s worth noting that some events are there to make money from entertaining the attendees.  Every penny profit made from sales goes towards the bottom line.  For example, most festivals or music events are there to entertain and make money.

Other events can be held to entertain people for free all paid for by the host.  For example, Google and Apple hold annual events to show off their latest products which are normally free to attend but cost a lot of money to put on.  There are different goals and targets for each type and each client will have different specifications, all events are different.

You may also need; to be IT literate as forecasts and reports will be at least partly spreadsheet based, a full UK driving licence, and if you have an understanding or certificate in food hygiene etc.

We were invited by a client to go to one of the events they help organise and see what they do both visibly and behind the scenes.  The event is a huge and has well over 100,000 people attend on the day and approximately 75,000 for the two days beforehand.  Our client has to have:

  • On-site accommodation for over 1,500 staff
  • Temporary on-site warehouse for consumables like food and alcohol
  • An on-site head-office where the teams can get together
  • On-site IT department in a custom refurbished shipping container with servers and desks ready to go (to look after WiFi and all the tills and other systems
  • Miles of fencing
  • Hundreds of picnic benches
  • Almost 70 arctic lorries to move equipment in and out
  • So much more…

As you can see, these jobs require a lot of work and have a lot of responsibility.  They’re not for everyone but they are great for the right candidate.  These jobs don’t come around too often so if this something you are interested in, let us know and we’ll keep an eye out for you, or have a look at our current events roles here >.